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Norma Jeane: Scene with ShyBot



Norma Jeane: Scene with ShyBot

Imagine a shy robot.

The Italian artist Norma Jeane worked with a team of engineers to design a robot that they subsequently liberated in Palm Desert.

This robot has no function in the traditional sense. It does not serve us; it probably will not enslave us (perhaps only our imagination). Instead, this robot is programmed to run. To run immediately, with nervous electric heartbeat, in the opposite direction as soon as it senses the presence of a human being.

Shyness is considered a trait unique to the human condition — no animals, let alone machines, can be ever be shy. The story goes that shyness is a reflection of our self-consciousness, of our uncertainty about who we are in relationship to a world made up of other uncertain beings. As humans we are condemned to be free: there are no moral supports, no justifications, and no algorithms on which we can base our decisions. We must make and remake our significance within that world, constantly and from moment to moment.

This is why Norma Jeane stages Scene with ShyBot as liberation.

The ShyBot, equipped with a camera, transmits to The Lab a live stream of its point-of-view – a view based on an algorithm designed precisely to evade the human perspective. This is Norma Jeane’s fantasy of the desert sublime: the machine is let loose in the landscape, free of the human determinism that thus far framed its existence, and we, in turn, are free to imagine a world liberated from the indeterminacy of us.

Norma Jeane (the artist) was born when Marilyn Monroe (the movie star) died: in the night between August 4th and 5th, 1962. By taking possession of somebody else’s personal data, renouncing a specific gender, and creating a proliferation of personalities, NJ is an artist without a body, and therefore without a personal biography that extends beyond his/her artistic curriculum. Norma Jeane’s work has been featured in solo and group exhibitons worldwide including MoMA, P.S.1 and Swiss Institute, New York; Palais de Tokyo, Paris; Helmhaus, Zurich; Frieze Project, London; Schirn Kunsthalle, Frankfurt; Martin Gropius Bau, Berlin; Culture Station 284, Seoul; Galleria Continua, Beijing; Biennale de Lyon, Venice Biennale, and Liverpool Biennial.

Norma Jeane: Scene with ShyBot is curated by Marina Pugliese and Dena Beard, and is a collaboration between The Lab and the Italian Cultural Institute of San Francisco, with support of Desert X and CODAME ART+TECH.


Date: Da Monday, February 27, 2017 a Saturday, March 04, 2017

Time: From 5:30 pm To 7:30 pm

Organized by : Istituto Italiano di Cultura, The Lab

In collaboration with : Codame Art+Tech, Desert X

Entrance : Free


The Lab, San Francisco