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Today, Silicon Valley may be the center of innovative business culture, but the model for this arguably dates back to Italy when Adriano Olivetti took over his father's typewriter business in the 1930s.

Scheduled on the occasion of San Francisco Design Week (June 7-15), a series of events under the collective title of “OlivettiWorld,” is expected to revisit the key values of the Italian company’s experience – an experience that was at once cultural, social, political, and entrepreneurial.
Indeed, the story of Olivetti intersects with the history of modern computers by virtue of what we can today describe as the first desktop machine, launched in 1964. But not only: Olivetti was also at the avant-garde in the field of architecture and company management, implementing such innovative models that are nowadays still studied and pursued by businesses worldwide. Through the voices of those who are today committed, in different capacities, to shaping the future of our society, the series will try to stimulate a debate on the relationships between innovation, architecture, design, production & communication in the 20th century and beyond.


June 6 @ Fuseproject – Exhibition reception / 6:00pm
“Olivettiworld” featuring photographs by Mattia Balsamini, vintage posters, showroom photos. Curated by Valentina Anania

RSVP required: call 415.788.7142 for details.


June 7 @ SF Design Week’s Hub, Pier 27 – Opening of SF Design Week
Italian booth featuring “Made in Italy” products and materials on the Olivetti initiative

Visit SFDW for details on how to attend


June 8 @ SF Design Week’s Hub, Pier 27 – Lecture / 6:30 pm
Beniamino de’ Liguori Carino -- Secretary General of the Adriano Olivetti Foundation; “History, Legacy, and Future of the Olivetti experience”

Friday June 8, 2018 | 6.30 pm | PIER 27, The Embarcadero, San Francisco, CA 94111
Free Admissions | rsvp


June 9 @ Italian Cultural Institute – Exhibition opening and presentation / 11.00am
“Industry-life and Architecture” a photo exhibition curated by Valentina Anania, featuring the reportage on “Ivrea industrial city of the XX century” commissioned by the Adriano Olivetti Foundation to the Italian photographer Francesco Mattuzzi and a selection of images from the Olivetti family album and the roots of the factory.
Cecile Deaglio presents "Letters from the New World: Camillo and Adriano Olivetti in America.
Beniamino de' Liguori Carino Secretary General, Adriano Olivetti Foundation introduce the photo exhibition and presents the CANDIDATURA Unesco.
PART OF “PROGETTO PIEMONTE” in collaboration with Museo Italo Americano

Saturday June 9, 2018 | 11 am | Italian Cultural Institute, 601 Van Ness Ave (Opera Plaza, suite F)

Free Admissions |rsvp


June 12 @ Fuseproject – Panel Discussion / 6:00pm
“Design / Technology / Communication.” With: Yves Behar, Carl De Torres, Marco Sammicheli, Cristina Segni.
Video: “When Olivetti invented the PC”

Tuesday June 12, 2018 | 6 pm | Fuseproject | 1401 16th Street San Francisco, CA 94103

Free Admissions | rsvp


Valentina Anania is an Italian Architect, Product Designer and Light Designer. Mattia Balsamini is an Educator at MeLa, the rendering and interactive research department at IUAV, University of Venice and teaches industrial photography at IED Istituto Europeo Design of Turin. Beniamino de’ Liguori Carino is Secretary General of the Adriano Olivetti Foundation and Vice-president of the Olivetti Historical Archive Association. Since 2011, he has been editor at Edizioni di Comunità. Carl De Torres is a Graphic Designer and Illustrator. He worked extensively for IBM and his creations have been celebrated by Graphis, American Institute of Graphic Artists, Clio Awards, and many others. Marco Sammicheli is Abitare Design curator, an essayist and journalist. He curated several projects for public museums and private galleries in Italy and abroad. He teaches at the Design School of Politecnico di Milano University. Cristina Segni is an architect and a partner at Foster + Partners. Since 2009 she has been part of the Apple Park design team. In 2015 she was shortlisted for the AJ's Women in Architecture Award.

The Adriano Olivetti Foundation is a completely independent cultural institution founded in 1962 by the will of the heirs to protect and promote the figure of Adriano Olivetti and his thoughts. San Francisco Design Week is an essential week-long regional festival that showcases the unique intersection of ideas, design, business & entrepreneurism that makes the Bay Area the birthplace of the future. Fuseproject is an integrated design and branding studio founded by Yves Behar in 1999. Behar is also the co-founder of the start-up August, a next generation home entry system. His other collaborations with renowned partners such as Herman Miller, GE, Puma, PayPal, SodaStream, Samsung, Issey Miyake, Prada and many others have received international acclaim. The Italian Cultural Institute is an official branch of the Italian government, dedicated to the promotion of the Italian language and culture in the United States through the organization of cultural events.


A project of the Italian Cultural Institute of San Francisco and the Fondazione Adriano Olivetti of Rome.

In association with the Consulate General of Italy in San Francisco, Lezioni Olivettiane®, Fuseproject, and San Francisco Design Week. Exhibitions curated by Valentina Anania.

Special thanks to Fondazione Natale Cappellaro and Laboratorio-museo tecnologic@mente Ivrea.


Date: Da Wednesday, June 06, 2018 a Tuesday, June 12, 2018

Time: From 6:00 pm To 8:00 pm

Organized by : Istituto Italiano di Cultura

In collaboration with : Consolato Generale d’Italia, Lezioni Olivettiane®,

Entrance : Free