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film > design > Amare Gio Ponti



film > design > Amare Gio Ponti

A picture of the man, the architect, aspiring painter and Italian designer who, over 50 years, has tried it all with untiring energy—from the design of a handle to the formulation of a town plan. “Architecture is an interpretation of life,” he wrote. A popularizer of the modern who ran the risk of indifference and being completely forgotten, this film seeks the reasons for this indiffidence, especially from the critics, apart from stereotypes and the masses who “relegated him to a divine Olympus of underestimated fathers,” as described by Fulvio Irace. It further seeks to advance the reasons for the new good fortune which saw him, in recent years, re-discovered and re-proposed as a model European and international architect. Why, paraphrasing Ponti, who used to say “art has fallen in love with industry,” has the industry of yesterday and today fallen in love with Gio Ponti?


The film is produced in partnership with the Gio Ponti Archives, and promoted by Molteni&C, which has been producing remakes from the Ponti Collection since 2012, and it is part of THE FUTURE BEHIND US, the program presented by Milano Design Film Festival

Free admission, registration required. The link is valid through July 7th.



Dir. Francesca Molteni
Italy, 2015, 34 min
In Italian/English with English subtitles


gio ponti archives




Data: Da Mer 16 Giu 2021 a Mer 7 Lug 2021

Organizzato da : Italian Cultural Institute SF

Ingresso : Libero