BAIA Executives meetup: Alice Alessandri & Alberto Aleo.
Do ethics pay? Can ethics be part of the marketing and sales strategy in a profit-driven business? Which is the secret of an enduring commercial success? How to update your business model to fit into the new market trends? Alice Alessandri and Alberto Aleo, authors of the book Sales Ethics (Business Expert Press 2015) and founders of Passodue, will present the result of their international research, explaining the economic theories that integrate trust and ethics into market strategy and showing how a company can create a strong relationship with its clients thus achieving commercial success in an ethical way. Please visit this page for more information and registration.